Experience

BGS (Black Girl Sunscreen) - HYBRID

May 2025 - Present | SENIOR SOCIAL MEDIA MANAGER

  • Developed a comprehensive and transformational social media strategy across platforms.
  • Directed multi-channel content creation, leveraging emerging trends while maintaining strategic objectives, a cohesive brand voice, and aesthetic.
  • Collaborated with executive leadership and cross-functional teams to align social media initiatives with company-wide campaigns.
  • Initiated and managed strategic relationships with UGC creators and influencers, driving brand visibility and high-value impressions.
  • Collaborated with senior marketing leadership on budget and spend optimization to maximize ROI.
  • Led and mentored junior social media team members, fostering professional growth and ensuring consistent execution of brand standards.

Bomi 365

ROLE DIRECTOR OF PARTNERSHIPS​ - January - Present

  • Founding Director of Partnerships | Bomi 365 As a founding team member, I architected the brand’s global influencer and affiliate marketing infrastructure from the ground up, blending high-level strategy with performance-driven growth.
  • Strategic Leadership: Built and scaled the end-to-end influencer ecosystem, securing partnerships with high-profile beauty and wellness creators.
  • Revenue Growth: Designed a multi-tier affiliate program focused on high-conversion and sustainable ROI.
  • Brand Alignment: Curated a premium network of brand advocates to position Bomi 365 as a leader in the luxury cellular wellness space.
  • Contract Negotiation: Direct the onboarding and management of all creator contracts, ensuring 100% alignment with brand identity and growth targets.

JAFRA COSMETICS - HYBRID

SOCIAL MEDIA MANAGER - October 2021 - October 2024

  • Developed and executed high-impact digital marketing campaigns that seamlessly aligned with brand objectives
  • Revamped social media strategy, optimizing content across multiple platforms, resulting in stronger engagement and audience growth.
  • Managed relationships with UGC creators and influencers, collaborating with aligned industry voices to generate high-value impressions.
  • Led cross-channel content creation, ensuring brand consistency and creative alignment across digital touch points
  • Managed and monitored community communication, fostering authentic engagement and timely feedback
  • Crafted persuasive email/SMS campaigns, resulting in higher performance and retention.

LILUMIA COSMETICS - REMOTE

SOCIAL MEDIA MANAGER - June 2014 - August 2019

  • Managed content across social platforms, growing a brand community from 0 to 50K+ followers through compelling storytelling and data-driven audience insights.
  • Initiated partnerships with top beauty influencers, generating 1.8M+ impressions and driving a measurable boost in conversion rates.
  • Led creative direction and content production for 50+ marketing campaigns, delivering engaging assets that increased audience interaction and brand awareness.

Before & After

Email Blast Examples

Content Examples

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Services

  • Influencer Marketing and Partnerships Strategy | Full outreach and 360 management
  • 360 Social Media & Brand Strategy | Brand Books, Social Strategy and TOV
  • Team and creative output management and workflow processes
  • Social Media and Brand Strategy Workshops | For founders, freelancers and in-house teams
  • Creative Campaign Direction | Ideation new product launch campaign, plus TOV and copy

Bomi Lifestyle

  • Campaign Development & Execution
  • Brand Marketing & Partnerships
  • Original / Founding Team Member
  • Brand Launch & Growth Strategy
  • Global Social & Digital Content Strategy
  • Developed and spear headed Affiliate Program

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