Experience

BGS (Black Girl Sunscreen) - HYBRID

May 2025 - Present | SENIOR SOCIAL MEDIA MANAGER

Founding Director of Partnerships | Bomi 365 As a founding team member, I architected the brand’s global influencer and affiliate marketing infrastructure from the ground up, blending high-level strategy with performance-driven growth. • Strategic Leadership: Built and scaled the end-to-end influencer ecosystem, securing partnerships with high-profile beauty and wellness creators. • Revenue Growth: Designed a multi-tier affiliate program focused on high-conversion and sustainable ROI. • Brand Alignment: Curated a premium network of brand advocates to position Bomi 365 as a leader in the luxury cellular wellness space. • Contract Negotiation: Direct the onboarding and management of all creator contracts, ensuring 100% alignment with brand identity and growth targets.

Developed a comprehensive and transformational social media strategy across platforms.
Directed multi-channel content creation, leveraging emerging trends while maintaining strategic objectives, a cohesive brand voice, and aesthetic.
Collaborated with executive leadership and cross-functional teams to align social media initiatives with company-wide campaigns.
Initiated and managed strategic relationships with UGC creators and influencers, driving brand visibility and high-value impressions.
Collaborated with senior marketing leadership on budget and spend optimization to maximize ROI.
Led and mentored junior social media team members, fostering professional growth and ensuring consistent execution of brand standards.

JAFRA COSMETICS - HYBRID

SOCIAL MEDIA MANAGER - October 2021 - October 2024

Developed and executed high-impact digital marketing campaigns that seamlessly aligned with brand objectives
Revamped social media strategy, optimizing content across multiple platforms, resulting in stronger engagement and audience growth.
Managed relationships with UGC creators and influencers, collaborating with aligned industry voices to generate high-value impressions.
Led cross-channel content creation, ensuring brand consistency and creative alignment across digital touch points
Managed and monitored community communication, fostering authentic engagement and timely feedback
Crafted persuasive email/SMS campaigns, resulting in higher performance and retention.

LILUMIA COSMETICS - REMOTE

SOCIAL MEDIA MANAGER - June 2014 - August 2019

Managed content across social platforms, growing a brand community from 0 to 50K+ followers through compelling storytelling and data-driven audience insights.
Initiated partnerships with top beauty influencers, generating 1.8M+ impressions and driving a measurable boost in conversion rates.
Led creative direction and content production for 50+ marketing campaigns, delivering engaging assets that increased audience interaction and brand awareness.

Before & After

Email Blast Examples

Content Examples

ASMR + Education

Skin Care Swatching

Onset Content

Services

Influencer Marketing and Partnerships Strategy | Full outreach and 360 management
360 Social Media & Brand Strategy | Brand Books, Social Strategy and TOV
Team and creative output management and workflow processes
Social Media and Brand Strategy Workshops | For founders, freelancers and in-house teams
Creative Campaign Direction | Ideation new product launch campaign, plus TOV and copy