Experience & Education
Full Sail University
Full Sail University
Full Sail University
B.A. Digital Marketing Full Sail University
I am a driven and results-oriented digital marketing professional with a Bachelor's degree in Digital Marketing from Full Sail University. My education at Full Sail provided me with a comprehensive understanding of the digital landscape, equipping me with essential skills in areas such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, and data analysis. I am eager to apply my knowledge and skills to contribute to the success of innovative and forward-thinking organizations.
JAFRA Cosmetics
Full Sail University
Full Sail University
Social Media Manager- Full-time Oct 2022 - Oct 2024
Primary objective was to increase engagement and attract the Gen Z and Millennial audience. By comparing data from the previous year, we successfully increased engagement by 6% through the creation of compelling content that resonates with our target demographic.
Lilumia Cosmetics
Full Sail University
Lilumia Cosmetics
Influencer Manager- August 2015 - December 2020
As the Social Media Manager for Lilumia, I'm responsible for crafting and executing engaging content strategies across all major platforms, including Instagram, YouTube, and Twitter. I create compelling visuals and write captivating captions that resonate with our target audience, showcasing the innovative features and benefits of Lilumia's products. I actively monitor and participate in social media conversations, addressing customer inquiries and fostering a strong online community. I also managed influencer outreach programs, identifying and collaborating with relevant influencers to amplify our brand message and reach a wider audience. By analyzing key metrics and adapting our approach, I strive to increase brand awareness, drive website traffic, and ultimately boost sales for Lilumia.
Before & After
Stock Images and stills
The JAFRA Instagram feed felt a bit disjointed, with a mix of still images that lacked a consistent theme or cohesive aesthetic.
Stylized and UGC videos
Now, the JAFRA Instagram feed feels more polished, with a blend of lifestyle and stylized images that give it a consistent and visually appealing theme.
Email Blast Examples
Content Examples
ASMR + Education
ASMR + Education
ASMR + Education
Swatching
ASMR + Education
ASMR + Education
Onset Content
ASMR + Education
Onset Content
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