Experience
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Social Media Manager
Freelance Oct 2024 - Present
- Developed and executed data-driven marketing strategies, leveraging consumer insights to optimize campaigns and consistently exceed industry conversion benchmarks through targeted personalization.
- Conducted in-depth competitor analysis, uncovering key market opportunities that enhanced campaign ROI and lowered customer acquisition costs, driving measurable business growth.
- Led high-impact influencer marketing campaigns, orchestrating strategic collaborations that generated 1M+ impressions, boosted brand engagement, and amplified visibility for successful product launches.
JAFRA Cosmetics International
Social Media Manager- Full-time Oct 2021 - Oct 2024
- Developed and executed high-impact digital marketing campaigns that seamlessly aligned with brand strategy, driving significant market penetration.
- Revamped social media strategy, optimizing content across multiple platforms to increase engagement and boost audience growth, leveraging a data-driven content calendar and persuasive copywriting.
- Conducted in-depth market analysis across three major product categories, identifying strategic differentiation opportunities that elevated brand visibility and expanded market share.
- Initiated and nurtured key industry influencer partnerships, driving 3.2M+ impressions and improving conversion rates for new product launches through highly targeted collaboration campaigns.
Lilumia Cosmetics
Social Media Manager - Jun 2014 – Aug 2019
- Strategized and managed content across multiple social platforms, growing a brand community from 0 to 50K+ followers through compelling storytelling and data-driven audience insights.
- Initiated partnerships with top beauty influencers, generating 1.8M+ impressions and driving a measurable boost in conversion rates.
- Monitored and analyzed weekly performance metrics, optimizing campaigns to improve ROI and reduce customer acquisition costs.
- Implemented innovative social media strategies and emerging trends, consistently achieving above-industry-average click-through rates and engagement levels.