Experience
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Social Media Manager
Freelance Oct 2024 - Present
- Developed and executed data-driven marketing strategies, leveraging consumer insights to optimize campaigns and consistently exceed industry conversion benchmarks through targeted personalization.
- Conducted in-depth competitor analysis, uncovering key market opportunities that enhanced campaign ROI and lowered customer acquisition costs, driving measurable business growth.
- Led high-impact influencer marketing campaigns, orchestrating strategic collaborations that generated 1M+ impressions, boosted brand engagement, and amplified visibility for successful product launches.
JAFRA Cosmetics International
Social Media Manager- Full-time Oct 2021 - Oct 2024
- Developed and executed high-impact digital marketing campaigns that seamlessly aligned with brand strategy, driving significant market penetration.
- Revamped social media strategy, optimizing content across multiple platforms to increase engagement and boost audience growth, leveraging a data-driven content calendar and persuasive copywriting.
- Conducted in-depth market analysis across three major product categories, identifying strategic differentiation opportunities that elevated brand visibility and expanded market share.
- Initiated and nurtured key industry influencer partnerships, driving 3.2M+ impressions and improving conversion rates for new product launches through highly targeted collaboration campaigns.
Lilumia Cosmetics
Social Media Manager - Jun 2014 – Aug 2019
- Strategized and managed content across multiple social platforms, growing a brand community from 0 to 50K+ followers through compelling storytelling and data-driven audience insights.
- Initiated partnerships with top beauty influencers, generating 1.8M+ impressions and driving a measurable boost in conversion rates.
- Monitored and analyzed weekly performance metrics, optimizing campaigns to improve ROI and reduce customer acquisition costs.
- Implemented innovative social media strategies and emerging trends, consistently achieving above-industry-average click-through rates and engagement levels.
Before & After
Stock Images and stills
The JAFRA Instagram feed felt a bit disjointed, with a mix of still images that lacked a consistent theme or cohesive aesthetic.
Stylized and UGC videos
Now, the JAFRA Instagram feed feels more polished, with a blend of lifestyle and stylized images that give it a consistent and visually appealing theme.
Email Blast Examples
Don't miss out on this exciting opportunity!
Wednesday, September 25 5pm (PT)/8pm (ET)
( Live on Facebook )
Primary objective was to increase engagement and attract the Gen Z and Millennial audience. By comparing data from the previous year, we successfully increased engagement by 6% through the creation of compelling content that resonates with our target demographic.
We're excited to invite you to another Wine Down Wednesday!
June 12th at 4pm (PT)
( Facebook Livestream event )
This week we are sharing beauty tips and tricks! Our girl talk will focus on achieving a full pout using just three products. Plus, we’ll guide you step-by-step to create an everyday eyeshadow look with our favorite JAFRA palettes and so much more. Don’t miss out on the fun and fabulousness. We can’t wait to share these beauty secrets with you!
